Wear Your Own Trend.
Break the Rules.
NOT YOUR TREND is an independent fashion brand creating limited-edition clothing and accessories for those who refuse to follow the crowd. Bold designs. Small drops. Maximum individuality.
Embrace independent style
About the brand
We create limited-run apparel and accessories. Our focus is on independent style, not fleeting trends. We combine minimalist designs with bold details. Our advantage is small-batch production and attention to quality. Express your individuality with us.
NEW ARRIVAL
Oversized cotton tee
Enjoy the comfort of our oversized tee.
£
60
£
75
LIMITED EDITION
Wide-leg trousers
Showcase your style with these wide-leg trousers.
£
150
£
180
BESTSELLER
Structured tote bag
Carry your essentials stylishly with this tote.
£
120
£
150
Experience our distinctiveness
discover limited quantities, independent design, meticulous attention to detail, and thoughtful pricing. choose quality and individuality.
  • Limited quantities
    Exclusive, small-batch production ensures unique pieces.
  • Independent design
    Express your individuality with original, trend-averse aesthetics.
  • Meticulous attention to detail
    Enjoy superior quality and craftsmanship in every garment.
  • Thoughtful pricing
    Receive exceptional value with considered and transparent pricing.
The brand creates limited-edition fashion, prioritizing individual style. Designs are sold online, emphasizing quality and creative expression. The focus is on empowering customers through unique, high-quality apparel.
Witness the craft
explore the artistry behind each piece. witness our design and production process, from initial sketches to final details.
Initial sketches
Ideas come to life through initial sketches and conceptualization.
Fabric selection
We carefully choose materials for quality and unique aesthetics.
Detailed creation
Every detail is meticulously crafted to ensure the final product.
Shop with confidence
learn about our delivery options, return policy, and payment methods. shop knowing our terms are transparent and secure.
  • Delivery options
    Explore available shipping methods and estimated delivery times.
  • Return policy
    Understand the process for returns and exchanges.
  • Payment methods
    Learn about accepted payment options and secure transactions.
  • Terms
    Review transparent and secure terms for a confident shopping experience.
Contact us:
Phone: +44
Email:

Made on
Tilda